Sunday, July 25, 2010

BrewDog beer can go fuck themselves.








British brewery “BrewDog” has produced a new special-edition line of beers called “The End of History” retailing for $750 each. If the price doesn’t make you fall backwards, then perhaps the 55% alcohol in each will. Still standing? Ok, each one comes wrapped in a dead animal.

”In true BrewDog fashion, we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits,” said co-owner James Watt. “This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.”

If this kind of 'shock marketing' makes you wanna scream bloody fucking murder, then do so. The man who came up with this brilliant scheme is James Watt. (no relation to the guy who invented the steam engine, hopefully) He can be reached at: jameswatt@brewdog.com. 


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